What is the SEO in marketing? how does it work? Syllabus of SEO

MAYANK SINGH KUSHWAH August 26, 2020
S eo
Career Scope
What
Search Engine Optimization is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Why
SEO is a technology to get more genuine traffic or hits to once website/portal. It helps us to get more and more visitors so we can get better online reputation and business as well
When
As you pass out school and become a University student, you can start learning SEO. All you will need is Knowledge of technology used to build particular website or application you are promoting, very good knowledge of computer and dedication.
How
To learn SEO one should know the technologies developers are using, good english and best strategy planning skills than only one can be a good SEO Expert.


S eo
Syllabus
1st Module: On page SEO – Website Audit
  1. » Keyword research
  2. » Analysis of Keywords Search Global and Local Volume, Competition and Relevancy
  3. » Website Document type Analysis
  4. » Optimization of Title Tags
  5. » Optimization of Meta Description Tags "According to the Page content
  6. » Optimization of Meta Keywords Tags
  7. » Header Tags Optimization for all important pages
  8. » URL Optimization
  9. » Optimization of italics and bold tags
  10. » Optimizing HTML Code
  11. » Analysis of non-index able attributes
  12. » Robots Optimization
  13. » Image Analysis and Optimization of Alt and Title tags
  14. » Hyperlink Analysis and Optimization
  15. » Optimization of internal Navigation /linking structure
  16. » Optimization of external Links
  17. » Analysis of Broken Links
  18. » Page Content Optimization
  19. » Checking of Canonicalization error
  20. » Website URL Redirection
  21. » Cross browser compatibility
  22. » Website load time
  23. » Checking the page size
  24. » W3C validation
  25. » Optimized HTML Site Map Creation
  26. » Optimized XML Site Map Creation for Google
2nd Module: Website Promotion /Link Building (Off Page)
  1. » Local listing
  2. » Social Bookmarking
  3. » Blog Comments
  4. » Thematic links
  5. » Video submission
  6. » Classified submission
  7. » Images/Infographics
  8. » Document sharing (PDF and PPT)
  9. » Blog creation /setup
  10. » Blog optimization
  11. » Social profile creation
3rd Module: SMO Work
  1. » Facebook page creation
  2. » Twitter page creation
  3. » LinkedIn page creation
  4. » Google plus page creation
  5. » Facebook, LinkedIn, twitter, google plus promotion update
4th Module: SEO Reports
  1. » Article
  2. » Detailed Report of Submitted Links with its Page Rank and Website Links
  3. » Weekly update report
  4. » Detailed Report of On-Page SEO in Word Document.
  5. » Update ranking report
  6. » Recommendation if required while doing on page SEO

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